How Empires Rise
Season One · Coming Soon

How Empires Rise

Cinematic stories of the world's greatest business empires.

How Empires Rise is a narrative business podcast that tells how the world's greatest companies were built, broken and rebuilt — from Samsung to Apple, from Toyota to Tesla. Every story is deeply researched, checked against named sources, and scored like a film.

100
Empire stories in the researched library
55
Episodes already published in Vietnamese
45
New empires in the upcoming slate
9
Regions — Asia, America, Europe and beyond
About the show

What is How Empires Rise?

How Empires Rise is the English-language edition of Hành Trình Đế Chế, Vietnam's business-storytelling podcast. It retells how the world's great companies — from Asia, America and Europe — were founded, nearly destroyed, and rebuilt into empires.

Every episode begins as a research dossier: newspaper archives, company filings, IPO prospectuses and founder memoirs, cross-checked fact by fact before a single line is recorded. The result is storytelling with the rigour of a documentary and the pull of a drama — the founding gamble, the near-death crisis, the decision that changed everything.

The show exists for one reason: to tell the stories of how the world's great business empires were built, so that every listener can draw lessons from them — and light the fire of building something of their own.

  • Born in Vietnam, built for the world — 55 episodes published in Vietnamese, now retold in English for a global audience.
  • One signature theme, a new score every episode — each empire gets its own original music, composed for its story.
  • Multi-part arcs — the biggest empires unfold across two or three episodes, never rushed into one.
Antique-style world map in gold linework on navy, with trade routes linking Asia, Europe and the Americas
One hundred empires, nine regions, one map: the stories behind the companies that run the modern world.
Season One · Coming Soon

Which empires will Season One tell?

Season One adapts the show's 100-episode library, opening with twelve flagship stories — TikTok, Huawei, TSMC, Nintendo, Nike and LEGO among them — before rolling out the full slate of 45 new empires across nine regions.

South KoreaComing soon

Samsung

How did Samsung become a global empire?

A small trading company becomes the empire behind the phone in your pocket and the chips inside almost everything else — through war, crisis and a chairman's decision to burn $50 million of faulty phones in front of his own workers.

From the original library · Hành Trình Đế Chế

United StatesComing soon

Apple

How did Apple rise from a garage to the world's most valuable company?

Two Steves, one garage, a founder fired from his own company — and a comeback that turned a near-bankrupt computer maker into the defining empire of the consumer-tech age.

From the original library · Hành Trình Đế Chế

JapanComing soon

Toyota

How did Toyota conquer the world's roads?

A loom maker's son bets the family fortune on automobiles, and a philosophy of relentless, humble improvement — kaizen — quietly out-builds Detroit and reshapes how the whole world manufactures.

From the original library · Hành Trình Đế Chế

United StatesComing soon

Tesla

How did Tesla survive 'production hell' to remake the car industry?

Weeks from bankruptcy more than once, sleeping on the factory floor, betting the company on a sedan the industry said was impossible — the electric empire that forced every carmaker on Earth to change course.

From the original library · Hành Trình Đế Chế

ChinaComing soon

ByteDance · TikTok

How did ByteDance build the algorithm that hooked the world?

In 2012, a 29-year-old engineer starts a news app in a small Beijing apartment. Its recommendation engine gives birth to TikTok — and lands its founder in the centre of the US–China tech war, stepping down as CEO at 38.

3-part series · Sources: Forbes, Reuters, The Wall Street Journal

ChinaComing soon

Huawei

How did Huawei survive being cut off from the world's chips?

Founded in 1987 with 21,000 yuan in a shabby Shenzhen room, Huawei rose to lead global 5G — then came the US blacklist, the chip cutoff and the arrest of the founder's daughter in Canada. Huawei's answer: build everything itself.

3-part series · Sources: Huawei annual reports, Reuters, The Wall Street Journal

TaiwanComing soon

TSMC

How did one company come to make the world's most advanced chips?

In 1987, Morris Chang — past 55, fresh from Texas Instruments — proposes an idea the industry laughs at: a company that makes chips only for others, never under its own name. Today that 'pure-play foundry' fabricates the most advanced chips on Earth for Apple and NVIDIA.

2-part series · Sources: Chip War by Chris Miller (2022), TSMC

JapanComing soon

Nintendo

How did a playing-card workshop become the house of Mario?

Kyoto, 1889: a craftsman opens a tiny workshop making hand-painted hanafuda cards. One hundred and thirty-five years later it is the creator of Mario — by way of taxi firms, love hotels, the Wii triumph and the Wii U collapse that nearly ended it.

2-part series · Sources: Game Over by David Sheff, company history

United StatesComing soon

Nike

How did Nike start with $50 and shoes sold from a car trunk?

In 1962 Phil Knight borrows $50 from his father and flies to Japan to represent a company that doesn't exist. A decade of selling shoes from a trunk, permanent cash-flow panic, a supplier's betrayal — then a $35 swoosh, and Michael Jordan.

3-part series · Source: Shoe Dog by Phil Knight (2016)

DenmarkComing soon

LEGO

How did LEGO rebuild itself from the edge of bankruptcy?

In 2003 the brick empire is losing roughly $300 million a year, over $800 million in debt, with 94% of its products unprofitable. A 35-year-old outsider CEO sells the theme parks, cuts thousands of parts — and returns to the brick.

3-part series · Sources: Brick by Brick (2013), LEGO financial reports

United StatesComing soon

SpaceX

How did SpaceX survive three exploding rockets?

Three Falcon 1 launches fail between 2006 and 2008. With the last of his money split between SpaceX and Tesla, Elon Musk has fuel for one more try: on 28 September 2008 the fourth rocket reaches orbit — and three months later NASA signs a $1.6 billion contract.

2-part series · Sources: Elon Musk by Ashlee Vance, NASA (2008)

SingaporeComing soon

Grab

How did Grab defeat Uber in Southeast Asia?

Anthony Tan walks away from his family's manufacturing empire to build a taxi app his family opposes. Grab burns billions fighting Uber across Southeast Asia — until Uber sells its entire regional business to Grab in 2018, ahead of a record $40 billion SPAC listing in 2021.

2-part series · Sources: Reuters, Bloomberg, Nasdaq SPAC filings (2021)

The full upcoming slate — all 45 new empires

This is the complete approved slate of 45 new companies for the show's 100-episode library — eight of them (Grab, ByteDance, Huawei, TSMC, Nintendo, Nike, LEGO and SpaceX) are the flagship stories featured above. From Vietnam's Trung Nguyên Legend to Brazil's Nubank.

Vietnam

  • Trung Nguyên Legend
  • VNG
  • Masan Group
  • TH True Milk
  • PNJ

Southeast Asia

  • Grab
  • Sea Group (Shopee)
  • Gojek
  • AirAsia
  • Jollibee

China

  • Pop Mart (Labubu)
  • ByteDance
  • Huawei
  • DJI
  • BYD
  • Luckin Coffee
  • Pinduoduo · Temu
  • Xiaomi
  • Unitree Robotics
  • Babytree

Japan & South Korea

  • Nintendo
  • SoftBank Group
  • Uniqlo (Fast Retailing)
  • HYBE
  • Coupang

India

  • Reliance Industries
  • Tata Group
  • Flipkart
  • Zerodha

United States

  • Nike
  • SpaceX
  • Airbnb
  • FedEx
  • Microsoft
  • Google
  • Walmart
  • Marvel

Europe

  • LEGO (Denmark)
  • Dyson (United Kingdom)
  • LVMH (France)
  • Zara · Inditex (Spain)
  • Spotify (Sweden)

Rest of the world

  • TSMC (Taiwan)
  • M-Pesa · Safaricom (Kenya)
  • Nubank (Brazil)

Already in the library

  • 55 published Vietnamese episodes — Starbucks, Amazon, McDonald's, Coca-Cola, Netflix, Disney, Sony, OpenAI, MoMo, Vinamilk and more — are being adapted for English release.
Why listen

What makes How Empires Rise different?

Three things set the show apart: every fact is verified against named sources before recording; every episode is scored with original music composed for that empire's story; and the show begins where Western business media rarely looks — the boardrooms of Asia.

01

Deep, verified research

Each episode is built from a source dossier — reporting by Reuters, Bloomberg, Forbes and The Wall Street Journal, SEC and stock-exchange filings, and founder memoirs such as Shoe Dog. If a number cannot be traced to a named source, it does not make the script.

02

Cinematic storytelling

One signature theme opens every story; beyond that, no two episodes sound alike. Each empire gets its own original score — Vietnamese strings for a Vietnamese saga, electronic pulses for a tech war — rising at the turning points, never wallpaper.

03

A truly global perspective

English-language business shows retell the same Silicon Valley canon. How Empires Rise covers nine regions — Samsung and Hyundai, Alibaba and Huawei, Reliance and Tata, alongside Apple, Nike and LVMH — because the next century of business is being written on every continent.

Questions

Frequently asked questions

What is How Empires Rise?
How Empires Rise is a narrative business podcast that tells the cinematic stories of the world's greatest business empires — how companies such as Samsung, Apple, Toyota and Tesla were founded, nearly destroyed, and rebuilt. It is the English-language edition of Hành Trình Đế Chế, the Vietnamese business-storytelling podcast.
When does How Empires Rise launch?
Season One is in production now and will premiere on Spotify and YouTube. The season adapts a library of 100 researched company stories — 55 already published in Vietnamese, with 45 additional empires in the upcoming slate. Join the newsletter below to be notified the day it drops.
Which companies does the show cover?
The show covers 100 business empires across nine regions, including Samsung, Apple, Toyota, Tesla, Alibaba, Netflix and Disney from the original library, plus an upcoming slate featuring ByteDance (TikTok), Huawei, TSMC, Nintendo, Nike, LEGO, SpaceX, Grab, Reliance Industries and LVMH.
What makes it different from other business podcasts?
Three things: every episode is built on deep research with a verified source dossier drawn from named publications, company filings and founder memoirs; the storytelling is cinematic, with an original music score composed for each episode; and the show offers a global perspective, telling Asian, American and European empire stories that English-language business media rarely covers in depth.
Where can I listen?
How Empires Rise will be available on Spotify and YouTube at launch. The original Vietnamese edition, Hành Trình Đế Chế, is available now on Spotify and on the YouTube channel @hanhtrinhdeche.
Is the show available in other languages?
Yes. howempiresrise.com is one multilingual home for the show: English at the root, Vietnamese at /vi/, with Thai (/th/), Korean (/ko/) and Japanese (/ja/) editions in preparation. The Vietnamese edition has published 55 episodes.

Be first to hear Season One

Join the launch list. We will email you the moment Season One premieres on Spotify and YouTube — one email at launch, then one per new empire story. No noise, no spam, unsubscribe anytime.

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